Last updated: November 20, 2025
NeoAnalytica (“we”, “us”, “our”) is committed to protecting your privacy and handling personal data in a secure and transparent way. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK GDPR, the Data Protection Act 2018, and all applicable UK privacy laws.
Who We Are
NeoAnalytica Ltd
Registered in the United Kingdom
Website: neoanalytica.co.uk
Email: admin@neoanalytica.co.uk
We act as the Data Controller for the personal data collected through our website, enquiries, and services.
What Personal Data We Collect
We may collect and process the following categories of personal data:
A. Information you provide directly
Name
Email address
Phone number
Company name
Job title
Project details or enquiry information
Billing details (only for clients)
B. Automatically collected data
When you visit our website, we may collect:
IP address
Browser type and device information
Pages visited and time spent
Cookies and tracking data (see Cookie Policy)
C. Client project data
If you engage with us for analytics, engineering, or modelling services, we may process:
Operational data
Product or financial data
Customer or user datasets (pseudonymised or anonymised where possible)
We do not intentionally collect sensitive personal data unless necessary for a project and explicitly agreed in writing.
How We Use Personal Data
We process your personal data for the following purposes:
A. To respond to enquiries
Providing quotes, proposals, or project information
Scheduling meetings or consultations
B. To deliver our services
Executing data analytics, modelling, BI, or engineering projects
Managing contracts and communicating with clients
Providing reports, insights, and deliverables
C. Marketing and communication
Sending newsletters, updates, or insights (only with consent)
Improving website performance and user experience
D. Legal and compliance
Maintaining proper business records
Complying with UK legal obligations
Preventing fraud or misuse
We will never sell your data.
Lawful Bases for Processing
We rely on the following lawful bases under the UK GDPR:
Consent – for marketing communications
Contract – to deliver services you have purchased
Legitimate interests – to improve our services, website, and operations
Legal obligation – where required by UK law
Cookies & Tracking
We use cookies to understand website usage and improve performance.
For details, see our Cookie Policy (I can draft this too).
You can refuse non-essential cookies via your browser or cookie banner.
How We Share Personal Data
We may share your personal data with:
Trusted service providers (e.g., cloud storage, CRM tools, analytics platforms)
Contractors working under confidentiality agreements
Legal or regulatory authorities when required
We ensure all third parties meet UK GDPR standards.
We do not transfer personal data outside the UK unless appropriate safeguards (e.g., UK IDTA, adequacy decision) are in place.
How We Store & Protect Data
We use industry-standard security measures including:
Encrypted storage and transfer
Access controls & authentication
Data minimisation and retention policies
Regular system monitoring
Project data is stored only for as long as necessary to fulfil the work or comply with legal requirements.
Data Retention
We retain personal data as follows:
Enquiries: 12 months
Client data: duration of the contract + up to 7 years for accounting/legal compliance
Marketing data: until you withdraw consent
We securely delete or anonymise data when no longer needed.
Your Rights Under UK GDPR
You have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Data portability
Withdraw consent at any time
To exercise these rights, email: admin@neoanalytica.co.uk
We respond within 15 days.
Children's Data
We do not target or knowingly collect data from children under 16.
Links to Third-Party Sites
Our website may contain external links. We are not responsible for their privacy practices.
Changes to This Policy
We may update this policy occasionally. The latest version will always be available on our website.
Contact Us
If you have questions or concerns about this policy, please contact:
NeoAnalytica Ltd
Email: admin@neoanalytica.co.uk
© 2025 Neo Analytica. All rights reserved.