No single source of truth
Six systems. Six answers. No agreed number.
Profit analytics SaaS for UK Shopify brands
Meta says one number. Shopify says another. Finance says a third.
Neo Analytica is a founder-led SaaS product that connects Shopify, your ad platforms, returns, product costs and finance data into one profit view that matches your business. Flat monthly pricing from £129, never tied to sales or ad spend.
Free audit · No pitch deck · You speak to me, not a sales team · Honest “not a fit” answers.
Starting at£129 per month
PricingFlat as you grow
First stepFree written audit
Founder-ledMeet Amani on LinkedIn
Sound familiar?
Revenue is up. So why does nobody agree on what made money?
Your tools report the data. None of them reconcile it.
01 / 06 recurring failure modes
Spreadsheet hell
Copy, paste, fix, repeat—every reporting cycle.
Manual exports make data stale
The report lands after the decision window has moved.
True profit is invisible
Revenue rises while contribution quietly disappears.
Tool cost and sprawl
More subscriptions. More logins. No clearer answer.
Integration complexity
APIs drift; silent failures become another team workload.
Drag, swipe or use the arrows to explore
One fragmented data problem.
manual exportsstale reportsno single source of truth
copied tabsspreadsheet hellbroken formulas
true profit is invisiblefee leakagetool sprawl
silent connector failuresreturns distort ROASSKU mismatchattribution gaps
marketplace feesnobody trusts the numbersAPI changesreporting breaks
Public excerpt · r/GoogleAnalytics“GA4's purchase count and the real order count in the backend never match.”
The pain underneathno single source of truth
Public excerpt · r/startup“Six hours every single week. I dread Sundays now.”
The pain underneathmanual reporting
Public excerpt · r/ecommerce“most people brute force with spreadsheets until they hate themselves…”
The pain underneathspreadsheet hell
Public excerpt · r/ecommerce“By the time the report was ready, the data was already stale.”
The pain underneathstale reports
Public excerpt · r/startup“the silent-failure thing with Zapier is very common.”
The pain underneathsilent connector failures
The real problemIt’s a reconciliation problem.
→More reports cannot fix numbers built on different definitions.
The Neo solutionOne reconciled profit view.
Neo Analytica aligns the sources, definitions and numbers your team acts on.
Public Reddit excerpts are shown as market context—not Neo testimonials.
A clear process, start to finish
See the work before you pay for it.
- 01
Free data audit
I review your sources, show where and why the numbers disagree, and recommend a plan—or tell you Neo is not a fit. You receive a written summary either way.
- 02
Onboarding and reconciliation
I connect the agreed sources, tie orders, ad spend, returns, product costs and payouts to the same period, and document the definitions behind revenue, CAC and margin.
- 03
Go live
Your Neo workspace refreshes automatically, with alerts if a source stops syncing.
- 04
Keep it right
Growth and Scale include a monthly margin review with me, so the numbers stay trusted as your stack changes.
StarterSelf-serve setup plus a 45-minute call
GrowthGuided onboarding, scoped after the audit
ScaleA full four-week build with weekly reviews
The clarity check: before onboarding, we agree in writing how the numbers will be tested. If the agreed checks do not pass, I keep working at no extra professional fee until they do.
What you get
One profit analytics product. A number you can act on, and the logic behind it.
One reconciled source of truth
Orders, revenue, spend, returns, product costs and finance for the same period, with the unattributed share shown openly.
True profit by channel and SKU
A margin bridge from gross revenue to contribution after paid media.
Numbers that match your books
On Growth and Scale, payouts, orders and finance are reconciled so marketing and finance use the same figure.
Agreed definitions
Revenue, CAC, LTV and margin written down once, so meetings stop being arguments about whose number is right.
Automatic refresh and alerts
No weekly CSV ritual—and you hear about a failed sync before it reaches a report.
Your data, your tools
Use the Neo workspace, Sheets or CSV, with additional reporting and warehouse options scoped to your plan.
Interactive reconciliation demo
Five platforms claim the sale. Neo finds the number your business earned.
Switch between platform-reported revenue, verified orders and contribution after returns, fees, product cost, fulfilment and paid media.
Platform claims
£343,900Each platform uses its own attribution rules, so the claims overlap.Meta Ads£126,400Attributed revenue
Google Ads£92,100Attributed revenue
Klaviyo£68,700Attributed revenue
TikTok Ads£31,800Attributed revenue
Amazon Ads£24,900Attributed revenue
Works across your stack
Commerce, marketplaces, finance and fulfilment. One reconciled model.
Neo can scope sources with a usable export or API. Exact connector coverage, refresh frequency and historical depth are confirmed in the free audit before you commit.
Commerce and marketplaces
Includes Shopify Plus and Amazon Seller Central scope.
Shopify
Amazon
Etsy
TikTok ShopAdvertising and customer signals
Meta Ads
Google AdsTikTok Ads
Amazon Ads
GA4Payments
Shopify Payments
PayPal
StripeFinance, ERP and fulfilment
Compatible ERP and 3PL exports or APIs can be scoped in the audit.
Xero
QuickBooks05 · Use
All four operational layers resolve into
Your reconciled output
Neo reconciliation layerOne definition for revenue, cost and profitNeo workspace
Google SheetsCSVCSV export
Work in Neo or take the agreed numbers back into your existing workflow.
Meet the founder
A founder-led SaaS product, with a real person behind it.
Neo is an early-stage product, built and supported by Amani Mulira. There is no borrowed customer credibility here: you can review Amani’s professional background directly on LinkedIn.
Explore the product demo →Try it before you pay
The free data audit and interactive product demo show how Neo calculates profit.
A clear process
Every step, what I need from you, and how we confirm the numbers tie out are written down up front.
Numbers that match the business
The work reconciles commercial reporting to payouts and finance—not only to platform reports.
Personal support
You work with me directly, with a monthly margin review on Growth and Scale.
Neutral measurement
No tracking pixel and no attribution model to defend. Neo can referee between Meta, Google, GA4, Klaviyo and Shopify.
Flat pricing
Your price does not change because you had a good quarter.
Pricing
Flat monthly pricing. Never tied to sales or ad spend.
Monthly, cancel any time—or pay annually and get two months free. Prices exclude VAT.
Starter
£129/month
£1,290/year · two months free
One Shopify store with a straightforward commercial stack
- Shopify and core paid-media sources
- Margin bridge and contribution by channel and SKU
- Return-adjusted SKU profit
- Daily refresh
- Three users and email support
OnboardingFree self-serve setup plus a 45-minute setup call
Growth
£349/month
£3,490/year · two months free
Multichannel brands that need marketing to reconcile with finance
- Everything in Starter
- Up to three stores or marketplaces
- Reconciliation to payouts and finance
- Cohort LTV, CAC payback and cash view
- Monthly 30-minute margin review
Onboarding£495 onboarding, waived on annual
Scale
£749/month
£7,490/year · two months free
Multi-store or multi-entity teams with more complex reporting
- Everything in Growth
- Unlimited stores
- One custom connector per quarter
- Multi-currency and multi-entity models
- Monthly 60-minute review and priority support
Onboarding£1,495 four-week build, waived on annual
Just need a basic profit tracker? A lightweight app may be all you need. Neo is the SaaS product for when marketing numbers have to reconcile with the rest of the business, across channels, with founder-led support when you need it.
FAQ
Straight answers before you start.
If the honest answer is that Neo is not a fit, the free audit will say so.
You are new. Why should I trust you?
That is a fair question. I cannot show you a wall of customer logos yet. You can inspect the method in the free audit, interactive product demo and free toolkit, review my professional background on LinkedIn, and cancel a monthly plan at any time.
How is this different from a profit-tracking app?
A simple profit tracker may be all you need. Neo is for when marketing numbers need to reconcile with payouts and finance across channels, with definitions your team agrees and a real person checking them.
How is this different from an attribution platform?
Attribution platforms focus on tracking and assigning credit. Neo focuses on reconciled profit, works alongside the attribution you already use, and charges a flat monthly price.
Is the price really flat?
Yes. There are no sales, order or ad-spend bands. Your price changes only if you choose a different tier or agree additional custom work.
Why do Meta, GA4 and Shopify disagree?
They measure different things. Ad platforms use their own attribution windows, GA4 can miss consent-blocked orders, and Shopify records every paid order. Neo does not force them to match; it reconciles at order level and shows the unattributed share openly.
Do I have to replace my current tools?
Usually not. Neo works alongside your stack. Once the numbers are reconciled, you may find some subscriptions are no longer needed. If so, I will tell you.
What if our data is messy?
That is normal. The free audit and onboarding make the gaps explicit and separate what can be fixed now from what needs a process change.
What happens if a connector breaks?
You receive an alert and I investigate it. Growth and Scale also include a monthly review to catch slow drift.
How is our data handled?
Access is limited to what is needed, data minimisation is the default, and handling responsibilities are agreed before work starts. A DPA is available on request.
Who is this not for?
Brands that only need a basic profit tracker, single-channel stores with simple costs, and teams that only want a static reporting view. I will tell you if that is you.
Start with the disagreement
Which number can your team not agree on?
Tell me in a free data audit. You will get a clear view of where the numbers disagree, even if we never work together.